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Privacy Policy

Last updated: July 9, 2025

LiftCurve LLC, doing business as Maple Owl Games ("LiftCurve", "Maple Owl Games", "we", "our", or "us"), respects the privacy of players of our mobile games and visitors to our websites. This Privacy Policy ("Policy") explains how we collect, use, disclose, and protect your information when you play Memory Match (the "Game"), visit any related websites, or otherwise interact with any online features or services that link to this Policy (collectively, the "Services").

By accessing or using the Services you acknowledge that your information will be processed as described in this Policy and in our Terms of Service. If you do not agree, please discontinue use of the Services. We may revise this Policy periodically; material changes will be posted in‑app or on our website before they take effect.

1. Personal Information We Collect

1.1 Information You Provide Voluntarily

Account information. If you create an optional profile or sign in using Apple, Google, Facebook, or email we collect your display name, email address, avatar and encrypted password.

User content. We collect any text, images, audio, or other content you submit (for example, feedback forms, contest entries, or survey responses).

Customer support. If you contact us we collect your name, contact details, and the contents of your message.

1.2 Information We Collect Automatically

Usage data. We record interactions with the Game such as session length, levels completed, in‑app purchases, crash logs, and diagnostic data.

Device and technical data. We automatically collect device model, operating‑system version, unique device identifiers, IP address, language and region settings, and mobile advertising identifiers (IDFA/AAID).

Cookies & SDKs. Our websites and certain in‑game features employ cookies, SDKs and similar technologies to recognize your browser or device and to provide, secure, and analyze the Services (see Section 4).

1.3 Information From Third Parties

We may receive information from app stores, social‑sign‑on providers, attribution and analytics partners, and advertising networks.

2. How We Use Information

We use the information we collect to:

• Provide and operate the Game and Services, process transactions, and maintain user accounts.
• Personalize your experience by remembering your progress and showing content in your preferred language.
• Analyze and improve the Game's performance, fix bugs, and develop new features.
• Show ads and measure their effectiveness (where applicable) and send Service‑related communications.
• Detect, prevent, and respond to fraud, abuse, or security incidents.
• Comply with legal obligations and enforce our Terms of Service.

We process information only where we have a legal basis—such as consent, contract performance, our legitimate interests (e.g., improving the Game), or legal compliance.

3. How We Share Information

We do not sell your personal information. We may share it:

• Within LiftCurve for the purposes described in this Policy.
• With service providers and partners who perform services on our behalf, including:
  • Firebase Analytics & Crashlytics (Google LLC, U.S.)
  • Google AdMob (Google LLC, U.S.)
  • Meta Audience Network (Meta Platforms, Inc., U.S.)
  • Unity Ads (Unity Technologies, U.S.)
  • AppLovin MAX (AppLovin Corp., U.S.)
  • Cloud hosting and storage (e.g., Amazon Web Services)
• For legal reasons to comply with applicable laws, respond to legal process, enforce our agreements, or protect the rights, property, or safety of LiftCurve, our users, or others.
• In connection with a business transfer such as a merger, acquisition, or sale of assets, subject to confidentiality commitments.
• With your consent or at your direction.

4. Cookies & Tracking Technologies

We and our partners use cookies, pixel tags, SDKs, and similar technologies to recognize your device, analyze usage, personalize content, and serve advertising. You can control cookies through your browser settings and reset advertising identifiers or limit ad tracking in your device settings. Disabling certain cookies may affect Service functionality.

5. Your Rights & Choices

Depending on your jurisdiction you may have rights to access, correct, delete, port, or restrict processing of your personal information, or to withdraw consent. To exercise these rights, contact us as set out in Section 12. We may need to verify your identity before fulfilling a request.

You may opt out of marketing emails via the unsubscribe link and disable push notifications in your device settings. Residents of U.S. states with privacy laws (e.g., California, Virginia, Colorado, Connecticut, Utah) may also opt‑out of the "sale" or "sharing" of personal information for targeted advertising via the "Do Not Sell or Share My Personal Information" link where provided.

6. Security

We employ reasonable technical and organizational measures to safeguard information; however, no system is completely secure. If we are required by law to notify you of a breach we may do so electronically.

7. International Transfers & Region‑Specific Disclosures

We are headquartered in the United States and may process information in the U.S. and other countries where we or our service providers operate. These locations may have data‑protection laws that differ from those in your jurisdiction. We rely on recognized legal mechanisms (such as standard contractual clauses) to protect transferred data.

7.1 European Economic Area (EEA), United Kingdom & Switzerland

LiftCurve is the data controller for your personal data. Our lawful bases for processing are described in Section 2. You may lodge a complaint with your local data protection authority.

7.2 Brazil (LGPD)

If you are in Brazil you have rights under the Lei Geral de Proteção de Dados Pessoais (LGPD), including confirmation of processing, access, correction, anonymization, and deletion. To exercise these rights contact us as set out in Section 12.

7.3 South Korea (PIPA)

We process resident registration numbers only where legally required. We destroy personal information without delay once processing purposes are achieved, unless retention is mandated by law.

7.4 People's Republic of China (PIPL)

For users in mainland China, LiftCurve collects and processes personal information as necessary to provide the Services. We rely on your consent and legitimate interests, and we store data in servers located outside China. By using the Services you agree to cross‑border transfers. You may request deletion or a copy of your personal information by contacting us.

8. Data Retention

We retain personal information as long as necessary to provide the Services, fulfill the purposes described in this Policy, and comply with legal obligations. Aggregated or anonymized data may be retained longer.

9. Children

The Game is designed for a general audience and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us and we will delete it.

10. California Privacy Notice

California residents can find a description of the categories of personal information we collect, disclose, and their purposes in Sections 1–3. LiftCurve does not use "sensitive personal information" for purposes that require a right to limit under the California Consumer Privacy Act (CCPA), as amended by the CPRA.

11. Additional Information for EEA, UK & Swiss Users

See Section 7.1 above.

12. Contact Us

This Privacy Policy is provided for general informational purposes only and does not constitute legal advice. Please consult qualified counsel to ensure your privacy practices comply with all applicable laws.

Terms of Service

Last updated: July 9, 2025

LiftCurve LLC d/b/a Maple Owl Games ("LiftCurve," "Maple Owl Games," "we," "our," or "us") provides mobile games, including the Memory Match game, related websites, and other online services that link to these Terms (collectively, the "Services"). These Terms of Service ("Terms") are a legally binding agreement between you ("you" or "user") and LiftCurve governing your access to and use of the Services.

PLEASE READ THESE TERMS CAREFULLY. THEY CONTAIN A BINDING ARBITRATION AGREEMENT AND CLASS‑ACTION WAIVER (SECTION 15) THAT AFFECT YOUR LEGAL RIGHTS.

By downloading, installing, accessing or using any part of the Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not access or use the Services.

Contents

• Eligibility
• Updates to These Terms
• Privacy Policy
• Account Registration
• Use of the Services & Prohibited Activities
• Linking
• Termination
• Premium Features & Purchases
• Intellectual‑Property Rights
• User Content
• Third‑Party App Stores
• Third‑Party Sites & Services
• Disclaimers
• Other Policies
• Dispute Resolution, Arbitration & Class‑Action Waiver
• Warranty Disclaimer & Limitation of Liability
• Indemnity
• Notices to Specific Jurisdictions
• DMCA Policy
• General Terms
• Contact Information

1. Eligibility

The Services are intended for a general audience. If you are under the age at which you can legally provide consent to data processing in your jurisdiction (e.g., under 13 in the United States or under 16 in some parts of the European Economic Area), you may use the Services only with permission from a parent or legal guardian, who must review and accept these Terms on your behalf.

2. Updates to These Terms

We may modify these Terms at any time. Material changes will be announced in‑app or on our website at least 7 days before they take effect. The "Last updated" date above will change. Continued use of the Services after modifications means you accept the updated Terms.

3. Privacy Policy

Our Privacy Policy explains how we collect, use and share personal information. By using the Services, you agree to our data practices.

4. Account Registration

Certain features require an account ("Account"). When creating an Account you must provide accurate information and keep it up to date. You are responsible for safeguarding your login credentials and for all activities under your Account. Notify us immediately of any unauthorized use.

5. Use of the Services & Prohibited Activities

The Services are provided for personal, non‑commercial entertainment. You agree not to:

• use the Services for unlawful, harmful, or fraudulent purposes;
• upload or transmit content that is defamatory, obscene, infringing, or otherwise objectionable;
• harvest or collect information about other users;
• interfere with or disrupt the Services or servers;
• reverse‑engineer, decompile, or create derivative works of the Services;
• circumvent security features or access controls;
• assist others in violating these Terms.

We may suspend or terminate your access for violations.

6. Linking

You may create text links to our Services for non‑commercial purposes, provided they do not portray Maple Owl Games in a false or derogatory manner. We may revoke this permission at any time.

7. Termination

We may suspend or terminate access to the Services at any time, with or without notice, for conduct that we believe violates these Terms or is otherwise harmful. Upon termination, Sections 8–20 will survive.

8. Premium Features & Purchases

8.1 In‑App Purchases & Subscriptions

Certain features may require payment ("Premium Features"). Purchases are processed by the applicable app store (Apple App Store or Google Play). All purchases are final and non‑refundable except as required by law or the store's policies. Subscriptions automatically renew unless canceled at least 24 hours before the end of the current period.

8.2 Trials

We may offer free trials. Unless you cancel before the trial ends, your chosen subscription will begin automatically and the payment method on file will be charged.

9. Intellectual‑Property Rights

We own or license all content in the Services, including text, graphics, logos, audio, and software ("Content"). Subject to compliance with these Terms, we grant you a personal, non‑exclusive, non‑transferable, revocable license to use the Services solely for personal entertainment. All rights not expressly granted are reserved.

10. User Content

You may submit content ("User Content"). You retain ownership but grant Maple Owl Games a worldwide, perpetual, royalty‑free license to use, reproduce, modify, and display your User Content in connection with the Services. Do not submit content you do not have rights to. We may remove User Content at our discretion.

11. Third‑Party App Stores

Your use of the Services via Apple App Store, Google Play, or any other platform is subject to the platform's terms. Those terms may grant Maple Owl Games and the platform additional rights and impose additional obligations on you.

12. Third‑Party Sites & Services

The Services may link to third‑party sites or integrate third‑party SDKs (e.g., advertising, analytics). We do not control third‑party content and are not responsible for it. Your interactions with third‑party sites are governed by their own terms and policies.

13. Disclaimers

The Services are for entertainment purposes only. They are not intended to provide medical, legal, or professional advice. Use them at your own risk.

14. Other Policies

Additional policies or guidelines may apply to specific features; such policies are incorporated by reference.

15. Dispute Resolution, Arbitration & Class‑Action Waiver

PLEASE READ CAREFULLY. Most disputes can be resolved informally by contacting support@mapleowlgames.com. If we cannot resolve a dispute within 60 days, either party may elect binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. The arbitration will be conducted in San Francisco County, California, USA, unless you and we agree to a remote or telephonic hearing.

• Claims must be brought individually; no class actions or representative proceedings.
• Either party may pursue claims in small‑claims court in San Francisco County (or your county of residence) instead of arbitration.
• This Section is governed by the U.S. Federal Arbitration Act and survives termination.

You may opt out of arbitration by sending a written notice within 30 days of first accepting these Terms to:
LiftCurve LLC Attn: Legal Opt‑Out, 2520 Venture Oaks Way Ste 120, Sacramento, CA 95833, USA.

16. Warranty Disclaimer & Limitation of Liability

THE SERVICES ARE PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY LAW, MAPLE OWL GAMES DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON‑INFRINGEMENT.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, MAPLE OWL GAMES WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES OR LOSS OF DATA OR PROFITS, EVEN IF ADVISED OF THE POSSIBILITY. OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS WILL NOT EXCEED USD 50 OR THE AMOUNT YOU PAID US IN THE PAST 12 MONTHS, WHICHEVER IS GREATER.

17. Indemnity

You agree to indemnify and hold harmless LiftCurve, its affiliates, directors, employees, and agents from any claims, damages, or expenses arising out of your use of the Services or violation of these Terms.

18. Notices to Specific Jurisdictions

18.1 California Residents

Under California Civil Code § 1789.3, you may contact the Consumer Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or (800) 952‑5210.

18.2 New Jersey Residents

Nothing in these Terms limits any rights available under New Jersey law.

18.3 EEA/UK Consumers

Nothing in these Terms affects mandatory consumer rights under local law. You may bring disputes in your local courts.

19. DMCA Policy

If you believe content on the Services infringes your copyright, send a DMCA notice to support@mapleowlgames.com with "DMCA Notice" in the subject line and the required information. We may remove infringing content and suspend repeat infringers.

20. General Terms

• Non‑waiver. Failure to enforce a provision is not a waiver.
• Severability. If any part of these Terms is unenforceable, the remainder remains in effect.
• Assignment. You may not assign these Terms without our consent. We may assign them freely.
• Entire Agreement. These Terms and any referenced policies are the entire agreement between you and us regarding the Services.

21. Contact Information